According to the VALS Framework Examples in the Text, the Customer

question 9

Multiple Choice

According to the VALS framework examples in the text, the customer segment known as _____ value practicality and self-sufficiency.

• A) innovators
• B) thinkers
• C) believers
• D) survivors
• E) makers

---

Definitions:

Mass Spectacle

Large-scale events or performances intended for entertainment and viewed by a large audience, often emphasizing grandeur and excitement.

Public Entertainment

Activities and performances, such as concerts, movies, and sports events, available to the general population for enjoyment and relaxation.

Intellectual Undertaking

A project or activity that involves significant mental effort, creativity, or critical thinking, often associated with academic or scholarly work.

Martin Van Buren

The eighth President of the United States, known for his role in the formation of the Democratic Party and his efforts to deal with the Panic of 1837.