The Promise Is Implemented Through the Marketing Mix, and the Perceived

question 10

Multiple Choice

The promise is implemented through the marketing mix, and the perceived promise represents the positioning in the mind of consumers. The critical point of this process in global marketing strategies is ____________________.

• A) whether the positioning can lead to economies of scale
• B) how the company can persuade consumers of a new positioning
• C) how the firm can control the positioning in the marketplace
• D) how competitors react to any brand's promise
• E) how consumers perceive the brand

---

Definitions:

Scold

To rebuke or criticize someone angrily.

Racial-Ethnic Intermarriages

Marriages between partners of different racial or ethnic backgrounds.

Interracial Marriages

Unions between individuals of different racial backgrounds.

Acculturate

The process by which individuals adopt the cultural traits or social patterns of another group.