When Business Representatives Unconsciously Apply Their Own Cultural and Values

question 2

Multiple Choice

When business representatives unconsciously apply their own cultural and values to marketing communication in another culture, they have fallen into the trap of___________________.

• A) the self-reference criterion
• B) egocentric marketing
• C) cultural imperialism
• D) cross-cultural ambiguity
• E) home-country bias

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Definitions:

Higher-Wage Workers

Employees who receive compensation at a rate higher than the average or standard in their sector, often due to specialized skills, experience, or high performance.

Healthcare Benefits

Refers to the health-related support and insurance plans provided by an employer to their employees as part of their compensation package.

Restricted Stock Option Plans

These are employee benefit plans that grant employees stock options with restrictions on sale or transfer until certain conditions, like vesting, are met.

Family-Friendly Benefits

A program that helps employees achieve better work–life balance.