There Are Five Promotional Elements Included in Integrated Marketing Communications

question 10

Essay

There are five promotional elements included in integrated marketing communications: advertising, publicity and public relations, sales promotion, direct marketing, and personal selling. Select a product whose marketing you are familiar with and a country outside of your own that you know. Explain how each of the five elements could be used in the promotional mix and include examples of how these elements could leverage each other.

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Definitions:

Factory Worker

An individual who works in a manufacturing facility, responsible for operating machinery, assembling products, or supervising production processes.

Factory System

The factory system is an industrial production method that uses machinery and a systematic approach to manufacturing goods, centralizing workers and machines in a single location.

Market Revolution

A dramatic change in the U.S. economy in the early 19th century, characterized by rapid industrialization, the expansion of internal markets, and the increase in transportation networks.

African-Americans

An ethnic or racial category in the USA comprised of individuals who have ancestral ties to any of the African black racial groups.