Marketers Work Hard to Establish Value by Setting a Reasonable

question 9

Essay

Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?

---

Definitions:

Sociological Studies

Sociological studies involve the systematic investigation of social behaviors, structures, and functions, aiming to understand how human societies operate.

Deviant Ways

Pertains to behaviors or actions that deviate from the societal norms or expectations. These are actions that are considered not normal or acceptable by the majority of society.

Statistical Analysis

The collection, analysis, interpretation, and presentation of data to discover underlying patterns and trends.

Deviant Act

Behavior that deviates from societal norms or expectations, which can be criminal or non-criminal but attracts disapproval, punishment, or sanction.