A _________________ Strategy Involves Focusing Marketing Effort and Resources on One

question 11

Multiple Choice

A _________________ strategy involves focusing marketing effort and resources on one or a few key markets in the short run and gradual expansion into other markets in the long run.

• A) macro-marketing
• B) micro-marketing
• C) concentration
• D) diversification
• E) transnational

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Definitions:

Fostering Change

The act of encouraging or promoting adaptations or transformations within an organization, community, or individual's behavior and practices.

Employee Empowerment

A management philosophy that emphasizes giving employees the autonomy, resources, and skills to make decisions within their areas of responsibility.

Involvement Programs

Initiatives designed to engage employees in decision-making processes and to increase their input and commitment to the organization.

Human Resources Practices

The methods, policies, and procedures implemented by organizations to manage and develop their workforce, including recruitment, training, appraisal, and compensation.