__________________ Represents the Extension of the Perception of a Specific

question 2

Multiple Choice

__________________ represents the extension of the perception of a specific country to its products or brands.

• A) Destination marketing
• B) A national product standards code
• C) Culturally-relevant branding
• D) National brand extension
• E) Country of origin, or made-in, effect

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Definitions:

Checkers Speech

A speech given by Richard Nixon, then a vice-presidential candidate, in 1952 to address and deny allegations of improper campaign fundraising, famously referencing his family's cocker spaniel, Checkers.

Richard Nixon

The 37th President of the United States, serving from 1969 until 1974, when he became the first U.S. president to resign from office.

Television

An electronic system of transmitting moving images and sound from a source to a screen, used for broadcasting visual content to the public.