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How Can a Marketer Use Services to Create Additional Value

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Essay

How can a marketer use services to create additional value and even a competitive advantage in the introduction of a new-to-the-market consumer electronic device?


Definitions:

Turnover Costs

The expenses associated with the departure of an employee from an organization, including recruitment, training, and loss of productivity costs.

Economic Utility

The total satisfaction received from consuming a good or service.

Assessment Center

A rigorous evaluation process that uses multiple techniques and observers to assess candidates' suitability for specific roles or promotions.

Recruiting Tool

Methods or platforms used by organizations to attract and hire candidates for open positions, such as job boards, social media, and recruitment software.

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