Creating, Exploiting and Commercializing New Technologies Is Essential for Global

question 10

Multiple Choice

Creating, exploiting and commercializing new technologies is essential for global competitiveness. High-tech can be defined according to three different approaches: the sector approach, the product approach, and _________________.

• A) the cultural approach
• B) the patent approach
• C) the national approach
• D) the global marketing approach
• E) the customer approach

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Definitions:

Pre-Approaches

The preparatory steps or research conducted by a salesperson before making a sales presentation or meeting a potential client.

Customer Benefit Approaches

Sales strategies focused on highlighting the advantages or improvements a customer will experience from purchasing a product or service.

Introductory

The initial phase or opening of something, designed to introduce a concept, product, or individual.

Product

Any item or service offered by businesses to consumers to satisfy a want or need.