There Are Two Models of How Persuasion Changes Attitudes

question 23

Multiple Choice

There are two models of how persuasion changes attitudes. Both of these are dual process models and suggest that the central route is taken when ______.

• A) people are motivated to think about the content of the message
• B) people are unwilling to think about the content of the message
• C) the perceiver is a cognitive miser
• D) none of these

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Definitions:

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Chromosomes

Structures within cells that contain genetic material (DNA) organized in a specific sequence.

Genes

Segments of DNA that encode instructions for building and maintaining an organism's body and allow for the genetic transmission of traits from parents to offspring.

Words

Words are symbols or combinations of symbols used in languages to represent objects, concepts, or feelings, facilitating communication.