The Credibility of the Source May Influence How Persuasive a Message

question 1

Multiple Choice

The credibility of the source may influence how persuasive a message is. For example, you may be ______ likely to buy a social psychology textbook that a ______ has told you about.

• A) less; lecturer
• B) more; friend
• C) less; friend
• D) more; lecturer

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Definitions:

Social Well-Being

Social well-being involves the overall health, happiness, and quality of life of a community or society, focusing on the well-being of individuals and groups.

Globally Focused

Referring to businesses or strategies that target markets, customers, and operations beyond a single country, aiming for international reach and impact.

Motivated Reasoning

A cognitive bias that causes people to interpret information in a way that supports their existing beliefs or desires.

Good News

Positive developments or information that can positively affect a company's market perception, stock price, or operational success.