Examlex
Power imbalances often lead to
New Buy
A purchase decision where a customer is buying a product or service for the first time, requiring significant research and evaluation.
Modified New Buy
A purchasing situation wherein a company makes some changes or modifications to a product they are buying again.
Industrial Users
Businesses that purchase goods or services for use in the production of other products or services, rather than for resale.
Salespeople Evaluation
The assessment of sales personnel's performance, effectiveness, and alignment with business objectives.
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