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Security guards patrol and inspect property to protect against fire, theft, vandalism, terrorism, and other illegal activity.
Undifferentiated Marketing
A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.
Wide Appeal
The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.
Strong Competitors
Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.
Marketing Strategies
Comprehensive plans formulated to achieve the marketing objectives of an organization, which include the identification of target markets and the set of actions intended to achieve those goals.
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