Examlex
Both S4N4 and S2N2 are:
Personal Expertise
The unique skills, knowledge, and experience possessed by an individual in a particular field or area.
Credibility
The quality or state of being believable or trustworthy, often assessed based on past actions, reliability, and integrity.
Central Route
A method of persuasion that involves presenting detailed and argumentative information to promote thoughtful and considered message processing.
Petty and Cacioppo
Researchers known for their elaboration likelihood model of persuasion, which explains how attitudes are formed and changed through different routes of information processing.
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