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What Is the Social Judgment Theory (SJT), Developed by Sherif

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Essay

What is the social judgment theory (SJT), developed by Sherif and Hovland (1961)? Explain how this strategy is used to achieve persuasion.


Definitions:

Disconfirming

Communication that negates or invalidates the self-esteem, feelings, or perceptions of another person.

Accurate Responding

The act of providing responses that are correct and appropriate to the context or question posed.

Frittata

A type of Italian egg-based dish similar to an omelette or crustless quiche, enriched with additional ingredients such as meats, cheeses, or vegetables.

Appropriately Adapt

The process of adjusting one's behavior or strategies to suit new conditions or environmental changes effectively.

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