Examlex

Solved

What Is the Social Judgment Theory (SJT), Developed by Sherif

question 73

Essay

What is the social judgment theory (SJT), developed by Sherif and Hovland (1961)? Explain how this strategy is used to achieve persuasion.


Definitions:

Disclosure Requirements

Legal or regulatory obligations requiring companies to provide certain information to consumers or stakeholders, ensuring transparency and informed decision-making.

Activation Tools

Tools or strategies designed to encourage engagement or action, such as user sign-ups, product trials, or participation in events.

Generate Buzz

Generate buzz means to create exciting and positive word-of-mouth about a product, service, or event, often through marketing and promotional strategies.

Gain Followers

The act of increasing one's audience or supporter base on social media or other platforms through various strategies.

Related Questions