Imagine You Are an Expert on Big Data and the Behavioral

question 3

Essay

Imagine you are an expert on big data and the behavioral exhaust. You have been asked to serve as an expert witness discussing the level of access corporations have to the behavioral exhaust produced by citizens. Define both concepts and make an argument for or against the use of big data and behavioral exhaust in marketing decisions.

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Definitions:

FICA Taxes

Taxes imposed on both employees and employers to fund Social Security and Medicare, based on a percentage of the employees' wages.

Gross Earnings

The total income earned by an individual or business before any deductions or taxes.

Federal Income Taxes

Taxes imposed by the federal government on the annual earnings of individuals, corporations, trusts, and other legal entities.

Net Pay

The amount of money an employee receives after deductions such as taxes and retirement contributions are subtracted from their gross salary.