What Has Become the Most Critical Issue for Marketers in Recent

question 15

Multiple Choice

What has become the most critical issue for marketers in recent years?

• A) how to conduct social media marketing
• B) how to manage consumer reviews on Twitter
• C) how to choose the most effective mix of online and offline marketing channels
• D) all of the above

---

Definitions:

Emotion Terms

Words or phrases used to describe subjective feelings and moods.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.

Chomsky

Noam Chomsky, a linguist, philosopher, and cognitive scientist known for his theory of generative grammar and critique of behaviorism.

Whorf

An American linguist and anthropologist best known for his hypothesis on the influence of language on thought and perception.