Knowledge of the Customer, and All That It Implies for Management

question 19

Multiple Choice

Knowledge of the customer, and all that it implies for management decisions, is generally referred to as:

• A) consumer or marketing orientation
• B) international marketing
• C) tourism and hospitality marketing
• D) customer service

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Definitions:

Variables

Elements of programming that are used to store data, such as numbers, texts, or arrays, which can then be manipulated by the program.

Data Type

Categorizes the different types of data that can be processed by a computer, such as integers, floating-point numbers, and characters.

Numbers

Entities that are used in mathematics and computing to perform various operations, representing quantities or values.