Knowledge of the Customer, and All That It Implies for Management

question 19

Multiple Choice

Knowledge of the customer, and all that it implies for management decisions, is generally referred to as:

• A) consumer or marketing orientation
• B) international marketing
• C) tourism and hospitality marketing
• D) customer service

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Definitions:

Wealthy

Possessing a substantial amount of money, resources, or assets; being rich or affluent.

Populated Cites

Urban areas that host dense concentrations of people in comparison to rural areas.

Social Rank

denotes an individual's or group's position within a social hierarchy, often determined by factors such as wealth, occupation, education, and power.