Which of the Following Statements Is FALSE Concerning Positioning

question 7

Multiple Choice

Which of the following statements is FALSE concerning positioning?

• A) it is used to achieve a sustainable competitive advantage over competitors
• B) it is a communications strategy
• C) it is how the consumer perceives the product or service in a given market
• D) the steps needed to develop a positioning strategy are product differentiation, prioritizing and selecting the competitive advantage, and communicating and delivering the position

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Definitions:

Homeotic Genes

Genes that control the overall body plan by controlling the fate of groups of cells during development.

Organisms

Any individual living entity, ranging from microorganisms like bacteria to multicellular forms such as plants, animals, and humans.

Fetal Circulation

The circulatory system in a fetus that ensures oxygen and nutrients are supplied via the placenta and helps remove waste.

Foramen Ovale

Structural feature of the fetal heart that allows for blood to move directly between the right and left atrium.