The First Step in Developing a Marketing Plan Is to Establish

question 13

Multiple Choice

The first step in developing a marketing plan is to establish the corporate connection. This step involves ensuring that the marketing plan will support:

• A) the corporate strategy
• B) the company's sales objectives for each quarter
• C) a and d only
• D) the company's mission statement
• E) none of the above

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Definitions:

Circle

A simple closed shape consisting of all points in a plane that are a given distance from a given point, the centre.

Cartel

An association of independent firms or countries that agree to coordinate their production and pricing to monopolize a market or to influence market conditions.