All the Hierarchies of Effects Models Assume That an Effective

question 17

Multiple Choice

All the hierarchies of effects models assume that an effective advertisement makes the receiver think about the product, feel positively towards it, and do something to purchase it. Lavidge and Steiner label these the _______, _______ and _______ stages of the response.

• A) awareness, knowledge, and action
• B) cognitive, affective, and conative
• C) awareness, affective, and conative
• D) intuitive, cognitive, and behavioral

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Definitions:

Punishing Slaveholders

The act of imposing penalties or sanctions on individuals or entities that owned slaves, often discussed in the context of post-slavery era justice.

Northerners

Residents or native individuals from the northern part of a country; in the context of the United States, it often refers to citizens of states that opposed slavery during the Civil War.

Confederate Government

The administration that governed the Confederate States of America, a collection of southern states that seceded from the United States from 1861 to 1865.

Social Divisions

Distinct categories within society that are differentiated by characteristics such as class, ethnicity, or religion, often leading to inequality or conflict.