Which of the Following Statements About Promotion Is FALSE

question 11

Multiple Choice

Which of the following statements about promotion is FALSE?

• A) Promotion is a short-term activity with short-term investment and immediate results.
• B) Promotion, when used effectively, builds, and creates an identity for the product or the organization.
• C) Brochures, advertisements, and in-store merchandising are examples of promotions.
• D) All aspects of the promotional effort should project the same image to the consumer.

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Definitions:

Great Lakes

A group of five large, interconnected freshwater lakes located in North America on the Canada–United States border, constituting the largest group of freshwater lakes in the world by total area.

Commercial Development

The process of developing land, buildings, or infrastructure for commercial use, including retail centers, offices, and industrial sites.

Alexander Hamilton

A Founding Father of the United States, known for his role as the first Secretary of the Treasury and his contributions to the Federalist Papers.

Republican Leaders

Prominent members of the Republican Party who hold significant influence or official positions within the political organization.