Why Did Brazil Launch a Rebranding Video Two Years in Advance

question 1

Multiple Choice

Why did Brazil launch a rebranding video two years in advance of the 2014 FIFA World Cup?

• A) to raise the profile of the World Cup
• B) to boost long-term tourism
• C) to teach the world about Brazilian culture
• D) all of the above

---

Definitions:

Emotion-Focused Coping

A coping strategy aimed at managing and working through the emotions caused by stressful situations, rather than trying to change the situation itself.

Catecholamines

Organic compounds including epinephrine (adrenaline), norepinephrine, and dopamine that function as hormones or neurotransmitters and are involved in bodily responses to stress.

Epinephrine

A hormone and medication, also known as adrenaline, that is produced naturally by the adrenal glands and is used medicinally to treat a number of conditions, including anaphylaxis, cardiac arrest, and superficial bleeding.

Norepinephrine

A neurotransmitter and hormone involved in the body’s fight or flight response, affecting attention and responding actions in the brain.