What Is the Problem with Media Monitoring and Advertising Equivalency

question 14

Multiple Choice

What is the problem with media monitoring and advertising equivalency?

• A) they tend not to measure the quality of coverage
• B) media control over public opinion
• C) social media attracts more attention than traditional media
• D) all of the above

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Definitions:

Lewis Structures

Diagrams that represent the bonding between atoms of a molecule and the lone pairs of electrons that may exist in the molecule.

Molecular Formula

A notation that uses chemical symbols and numerical subscripts to represent the types and quantities of atoms in a molecule.

Valence

The combining capacity of an element or particle, often determined by the number of electrons that an atom can share, gain, or lose.

Formal Charge

A concept in chemistry that represents the charge assigned to an atom in a molecule, assuming that electrons in all chemical bonds are shared equally between atoms, irrespective of electronegativity.