A Telecom Company Developed a Model to Predict Customer Churn

question 32

Multiple Choice

A Telecom company developed a model to predict customer churn. One of the variables used in the model was an internal risk score. The model development and results were published in a scholarly journal without divulging the methodology for calculating the risk score variable. Which factor influencing operationalizing of a concept needs to be taken into account by users of the model not affiliated to the Telecom company?

• A) expected audience
• B) ease of comparison
• C) usage of the data
• D) ease of measurement

Perform seasonally adjusted forecasting.

Use exponential smoothing for forecasting and calculate forecasting error metrics like MAD.

Calculate forecasts using weighted moving average methods.

Understand the application of seasonal patterns in non-hospitality sectors.

---

Definitions:

Direct Marketing

Direct marketing refers to a strategy where businesses communicate directly with targeted customers through various channels, including mail, email, and telephone, to generate a response or transaction.

Sales Promotion

A marketing strategy designed to increase sales temporarily by offering incentives or discounts to consumers or traders.

Promotion Alternatives

Different strategies and methods used by businesses to communicate the value of a product or service to the customers, aiming to increase sales.

Advertising

The process or job of creating content to advertise the sale of business goods or services.