A Potential Customer Targeted by a Marketing Campaign of a Furniture

question 12

Multiple Choice

A potential customer targeted by a marketing campaign of a furniture company did not fall within the demographic characteristics required by the campaign. Which of the following would correctly describe this case?

• A) a false negative
• B) a true positive
• C) a false positive
• D) a true negative

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Definitions:

Perfect Substitute

Goods that can be used in place of one another with no loss of utility to the consumer.

Utility Function

A mathematical representation of how consumers rank different bundles of goods based on the level of satisfaction or utility those goods provide.

Indifference Curve

A graphical representation showing combinations of goods or services among which a consumer is indifferent, depicting preferences for consumption bundles.

Apples

Edible fruits produced by an apple tree, known scientifically as Malus domestica, and popular worldwide for their sweet taste and nutritional benefits.