What Is the Term for Segmentation Systems Such as ACORN

question 4

Multiple Choice

What is the term for segmentation systems such as ACORN and MOSAIC that have analysed the UK population by postcode?

• A) Geographic
• B) Mediagraphics
• C) Geodemographics
• D) Marketing information databases
• E) Population census

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Definitions:

Self-Sufficiency

The ability of an individual, household, or country to maintain itself without external assistance, relying on its own resources and capacities.

Exchange

A platform or mechanism for trading financial instruments, commodities, or other goods and services between parties.

Silver And Gold

Precious metals historically used as a medium of exchange, investment, and to back currency values in various monetary systems.

Quantity

The amount or number of a material or immaterial good that can be measured or quantified.