What Is a 'Test Market

question 3

Multiple Choice

What is a 'test market'?

• A) A smaller version of a whole market
• B) A prototype product
• C) A new shop
• D) A form of sales promotion
• E) A type of questionnaire

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Definitions:

Mapp

Refers to Mapp v. Ohio, a landmark Supreme Court case in 1961 that established the exclusionary rule's application to the states through the Fourteenth Amendment.

Miranda

Refers to the Miranda rights, a set of legal protections in the United States that must be read to a suspect before questioning, including the right to remain silent and the right to an attorney.

Plessy v. Ferguson

A landmark 1896 U.S. Supreme Court decision that upheld the constitutionality of racial segregation laws for public facilities under the doctrine of "separate but equal."

Segregated Schools

Educational institutions that separate students based on race, ethnicity, or other distinguishing factors, often resulting in unequal resources and quality of education.