Why Do Many Advertisements Contain a Pack Shot

question 10

Multiple Choice

Why do many advertisements contain a pack shot?

• A) To help customers to recognise the packaging and remember the message of the advert
• B) It is a legal requirement
• C) It is a requirement of the advertising code of practice
• D) It ensures customers will remember the advert and what product it was for
• E) Because packaging represents a major investment and should therefore be shown off at every opportunity

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Definitions:

Congress

The national legislative body of a country, particularly in the United States, consisting of two houses: the Senate and the House of Representatives.

Federal Funds Rate

The interest rate at which depository institutions lend reserve balances to other depository institutions overnight, on an uncollateralized basis.

Short-Term Loans

Loans that are scheduled to be repaid in less than a year.

Reserves

Funds or commodities set aside for future use or to meet unforeseen contingencies, often related to banks or natural resources.