When Active-Audience Theorists Say That Audience Members Are Often Obstinate

question 29

Multiple Choice

When active-audience theorists say that audience members are often obstinate, they mean that content consumers are _______.

• A) very knowledgeable
• B) bored with much media content
• C) open to media influence
• D) impervious to influence

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Definitions:

Memory Sin

A term referring to the various kinds of inaccuracies or errors that human memory is prone to, such as transience, absent-mindedness, misattribution, and suggestibility, among others.

Decay

In the context of science, it often refers to the process by which organic substances break down into simpler forms of matter; in physics, it can refer to the decrease in number or function of particles over time.

Commission

A fee paid to an agent or employee for facilitating a sale or service.

Hypnotism

A psychological technique involving inducing a state of intense concentration or trance-like state, aimed at heightening suggestibility and relaxation.