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Active Audience Theories Ask, "Should People Be Seeking Information or Entertainment

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Active audience theories ask, "Should people be seeking information or entertainment from media?" and "What are the consequences for society when people routinely choose to use media in certain ways?"

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Definitions:

Chronic Illnesses

Long-lasting health conditions that can be controlled but not cured, affecting an individual's lifestyle and quality of life.

Adaptation

The process by which organisms adjust to changes in their environment to survive and reproduce more effectively.

Emotions

A complex psychological state involving an individual's physiological arousal, expressive behaviors, and conscious experience.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or societal expectations.

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