Which Was the First Dominant Perspective on Mass Media

question 1

Multiple Choice

Which was the first dominant perspective on mass media?

• A) Media primacy theory
• B) Mass society theory
• C) Yellow journalism
• D) Limited effects theory

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Definitions:

Implementation

A process involving the testing of assumptions of new ideas to continuously shape them into viable opportunities.

AEIOU Framework

Acronym for Activities, Environments, Interactions, Objects, and Users—a framework commonly used to categorize observations during fieldwork.

Laboratory-Based Research

A type of research conducted in controlled environments or dedicated facilities focusing on scientific experiments.

IDEO

An international design and consulting firm known for pioneering the concept of human-centered design and innovation.