Mobile Marketing Is the Set of Practices That Enables Organizations

question 16

True/False

Mobile marketing is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network (MMA, 2009).

---

Definitions:

Primitive Features

Traits or characteristics considered to be more basic or simple in evolutionary or developmental terms, often associated with early ancestors or stages of development.

Top-down Processing

A cognitive approach to perception that utilizes pre-existing knowledge, expectations, and experiences to interpret sensory information.

Gestalt Principles

A psychological theory that proposes the human brain organizes visual elements into groups or unified wholes when certain principles are applied, such as similarity, proximity, continuity, and closure.

Visual Agnosia

A disorder marked by the inability to recognize or identify objects through sight, caused by brain damage.