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____________is also a form of sponsorship and represents a relationship between film/TV producers and managers of brands. Through this arrangement, brand managers are able, for a fee, to present their brands 'naturally' within a film or entertainment event. Such placement is designed to increase brand awareness, develop positive brand attitudes, and possibly lead to purchase activity.
Contracting Parties
The entities or individuals who enter into a contractual agreement, each undertaking obligations to be fulfilled as per the contract terms.
Trucking Line
A company engaged in the business of transporting freight over long distances using trucks.
Risk of Loss
The liability concern over who bears the loss if goods are damaged or destroyed during a transaction before the buyer receives them.
Tendered to the Buyer
The act of offering or presenting goods to a buyer in fulfillment of a contract or an order.
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