Passive Marketing Can Be Described as Creating a Situation or Mechanism

question 8

True/False

Passive marketing can be described as creating a situation or mechanism through which a marketer and a customer (or stakeholders) interact, usually in real time.

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Definitions:

Ekman's Idea

Refers to psychologist Paul Ekman's theory that there are six basic emotions - happiness, sadness, fear, disgust, anger, and surprise - which are universal across human cultures.

Core Affect

A fundamental psychological state underlying mood and emotions, representing the most basic feelings of pleasure or displeasure and arousal or sleepiness.

Pleasantness and Arousal

Dimensions used in emotion research, indicating respectively how positive or negative an emotion is, and how much it physiologically activates or excites an individual.

Circumplex Dimensionality

A conceptual framework for organizing interrelated variables in a circular structure, often used in personality and emotion research.