The First Important Idea About How Advertising Works Was Based

question 20

Multiple Choice

The first important idea about how advertising works was based on how the personal selling process works. This model was developed by Strong in 1925 and has become extremely well known and used by many practitioners. The method is called:________

• A) DIDA
• B) AIDA
• C) CATI.
• D) Means end chain.

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Definitions:

Water Purifier

A device that removes contaminants from water, making it safe to drink.

Personal Selling

A promotional strategy involving direct interaction between a sales representative and a prospective buyer to close a sale.

Basic

The term "basic" refers to something that is fundamental, simple, or at the foundational level, often indicating the essential starting point of a concept or process.

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service.