Examlex
Which of the following terms best fits the activity of marketing communications?
Preconventional Morality
The first level in Kohlberg's theory of moral development, where moral reasoning is based primarily on the consequences of actions and on external rewards and punishments.
Lawrence Kohlberg
A psychologist known for his theory of stages of moral development, which outlines how people evolve in their ethical reasoning.
Moral Reasoning
The process by which individuals make decisions about what is right and wrong based on personal, societal, and ethical criteria.
Prejudice
An unjustified or incorrect attitude (usually negative) towards an individual based solely on the individual's membership in a social group.
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