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Word of Mouth Is a Form of Interpersonal Communication About

question 22

True/False

Word of mouth is a form of interpersonal communication about products or services where a receiver regards the communicator as somebody who is impartial and who is not attempting to sell products or services.

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Definitions:

Buyer's Needs

The requirements, desires, or expectations that consumers have when looking for a product or service.

FAB Formula

A sales technique focusing on the features, advantages, and benefits of a product, designed to present its value proposition effectively.

Customer Profile

A detailed description of the characteristics, behaviors, and demographics of a business's typical customers.

Analogy

A comparison between two different situations that have something in common.

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