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Communications Can Be Used to Differentiate Brands and Organizations, to Reinforce

question 28

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Communications can be used to differentiate brands and organizations, to reinforce brand memories and expectations, to inform, that is make aware and educate audiences, and finally to persuade them to do things or to behave in particular ways. This is referred to as:


Definitions:

Carboxylic Acid

Organic acids characterized by the presence of at least one carboxyl group (-COOH), which gives them their acidic properties.

Hell-Volhard-Zelinsky

A chemical reaction that halogenates carboxylic acids at the alpha carbon with a bromine or chlorine in the presence of phosphorus.

Organic Product

A compound or material derived from living organisms, or synthetically produced to mimic such substances.

Major Organic

Typically refers to the primary or most significant organic compound or reaction product in a given chemical process.

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