Marketing Communications Are Used to Achieve One of Two Principal

question 14

Multiple Choice

Marketing communications are used to achieve one of two principal goals. The first is to _____________ and the second is to make consumers behave in particular ways.

• A) influence their opinions
• B) develop brand values
• C) get the message to target audiences
• D) persuade them to buy more

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Definitions:

Trading Company

A trading company is an entity that connects buyers and sellers of various commodities, goods, or services, often operating internationally to facilitate trade across borders.

Import Broker

An individual or firm that acts as an intermediary between an importer and the government, facilitating the importation of goods through customs clearance and compliance with local regulations.

Sales Agent

An intermediary or representative who negotiates sales for products or services on behalf of another party, typically earning a commission for transactions.

Total Cost of Ownership

The comprehensive assessment of all costs associated with the purchase, operation, and maintenance of an asset over its entire lifespan.