The Development of New Propositions Is Complex and High Risk

question 19

Multiple Choice

The development of new propositions is complex and high risk, so organizations usually adopt a procedural approach. The most common new product development process (NPDP) consists of several phases that enable progress to be monitored. Which of the following is NOT one of the phases of NPDP?

• A) core proposition selection.
• B) idea screening.
• C) test marketing.
• D) business plan and market analysis.

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Definitions:

Primary Motor Cortex

A region of the brain responsible for the initiation of voluntary muscle movements.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for problem solving, judgment, motor function, and speech among other functions.

Voluntary Movement

Voluntary movement involves conscious control over muscle movements, enabling actions such as walking, talking, or picking up objects.

Association Areas

Regions of the cerebral cortex that integrate information from various parts of the brain to perform higher functions such as thinking, learning, and remembering.