The Core Proposition Consists of the Core Benefit or Service

question 17

True/False

The core proposition consists of the core benefit or service. This may be a functional benefit in terms of what the offering enables you to do, or it may be an emotional benefit in terms of how the product or service makes you feel.

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Definitions:

Cognition

The cognitive process of gaining knowledge and comprehension via thinking, experiencing, and sensory perception.

Personality Disorders

Mental disorders typified by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

Restricted Affectivity

A condition where an individual displays a limited range of emotional expressions.

Schizotypal Personality Disorder

A mental health condition marked by extreme fear of social interaction, disturbed thoughts, suspicion, feelings of detachment from reality, temporary psychotic episodes, and frequently, non-traditional beliefs.