There Are Two Main Views About How Brand Equity Should

question 3

Multiple Choice

There are two main views about how brand equity should be valued. The ___________perspective is grounded in the images, beliefs, and core associations consumers have about particular brands, and the degree of loyalty or retention a brand is able to sustain

• A) brand personality
• B) marketing
• C) financial
• D) brand message

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Definitions:

Opportunity Cost

The cost of foregone alternatives when a choice is made, represented by the benefits that could have been received by choosing the next best alternative.

Soybeans

Refers to a type of legume native to East Asia, widely grown for its edible bean which has numerous uses.

Comparative Advantage

The ability of a country or individual to produce a particular good or service at a lower opportunity cost than others.

Absolute Advantage

The capability of a country, individual, company, or region to produce a good or provide a service more efficiently than its competitors when using the same amount of resources.