__________ Refers to How Easily and Often Customers Think of the (Shampoo)

question 8

Multiple Choice

__________ refers to how easily and often customers think of the (shampoo) brand when thinking about hair care brands or when shopping.

• A) Brand imagery
• B) Brand extension
• C) Brand salience
• D) Corporate brand

---

Definitions:

Lessen Groupthink

The process of reducing the tendency of people in a group to conform to a prevailing point of view without critical reasoning or evaluation.

Cohesiveness of the Group

The strength of the bonds among group members and their commitment to staying together.

Consulting Outside Experts

The act of seeking advice or input from professionals or specialists who are not part of an organization or a specific project team, often to gain specialized knowledge or insights.

Resource Dilemma

A situation in which individuals or groups must decide how to distribute shared resources, balancing between self-interest and collective wellbeing, often leading to conflict or cooperation.