This Cluster of B2B Customers Is More Likely to Respond

question 7

Multiple Choice

This cluster of B2B customers is more likely to respond to brand-based communications that highlight the importance of the purchase decision and which are supported with processes and procedures that assist the ordering systems. This cluster is referred to as:_________

• A) highly loyalty
• B) brand receptive
• C) highly tangible
• D) low-interest

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Definitions:

Budgeted Sales

Projected sales revenue a company plans to achieve in a future period, often used for planning and performance evaluation.

Credit Sales

Sales for which payment is not received at the time of the transaction but is expected to be received at a later date.

Finished Goods Inventory

Products that are completed and ready for sale but have not yet been sold to customers.

Required Production

The amount of product that must be produced in a specified period to meet customer demand and inventory policy.