There Are Two Main Views About How Brand Equity Should

question 3

Multiple Choice

There are two main views about how brand equity should be valued. The ___________perspective is grounded in the images, beliefs, and core associations consumers have about particular brands, and the degree of loyalty or retention a brand is able to sustain

• A) brand personality
• B) marketing
• C) financial
• D) brand message

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Definitions:

Alternative Paths

Different routes or methods that can be taken to achieve a particular goal or outcome.

Anthropocentric

A perspective or philosophy that considers human beings as the most significant entity of the universe and interprets or regards the world in terms of human values and experiences.

Instrumental Value

The value assigned to something based on its utility or ability to help achieve an end or a goal, rather than for its intrinsic value.

Wild Species

Plant and animal species that exist naturally in the wild, without human intervention.