Mudambi (2002) Suggests That There Are Three Types, or Clusters

question 9

Multiple Choice

Mudambi (2002) suggests that there are three types, or clusters, of B2B customers based upon the way they each perceive the importance of branding in the organizational purchase decision process. This cluster requires messages that emphasize the support of a well-established and highly reputable manufacturer; the emotional and self-expressive benefits should be stressed. This cluster is termed as:____________

• A) brand receptive
• B) low-interest
• C) highly tangible
• D) early adopter

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Definitions:

Security Interest

A legal claim or lien on assets which secures the performance of an obligation, usually repayment of a loan.

Present and After-Acquired Equipment

Refers to a security interest in equipment that a borrower currently owns and any equipment they will acquire in the future.

Unperfected

A legal term describing a security interest or lien that has not been properly filed or recorded, and therefore does not have priority over claims made by other creditors.

Financing Statement

A document filed to give public notice of a security interest in personal property, thereby protecting the interests of secured creditors.