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A Customized Targeting Strategy Predominates in B2B Markets (E

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A customized targeting strategy predominates in B2B markets (e.g. marketing research or advertising services) or consumer markets with high-value, highly customized products (e.g. purchase of a custom-made car).


Definitions:

ADDIE Model

A systematic instructional design framework consisting of five phases: Analysis, Design, Development, Implementation, and Evaluation, used to create effective educational programs.

Technology Developments

Advancements or innovations in technology that lead to new devices, systems, or methods, often improving efficiency or effectiveness.

Technology Training

Educational programs or workshops focused on improving individuals' ability to use technologies effectively, from software applications to hardware devices.

Social Capital

The networks, relationships, and social interactions that provide value and support to individuals within a community or organization.

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