Marketing Segmentation Is

question 1

Multiple Choice

Marketing segmentation is:

• A) the process of dividing the total market into several heterogeneous groups.
• B) the process of bringing several small, unreachable segments into a definable market segment.
• C) an attempt to reach all consumers with a single marketing mix.
• D) practised by both profit-oriented and not-for-profit organizations.

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Definitions:

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